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553 Can the Morning Brew Make $100 Million? (CEO’s plan)

Going Deep with Aaron Watson

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How Did You Get Your First Newsletter?

At the beginning of Morning Brew, we had three goals: Grow that newsletter with high quality subscribers. Then sell ads into that newsletter to support the growth of the writing team and hire more writers. That was the flywheel for two or three years straight. Our entire lives revolved around that number at 11 a.m. every single day.

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