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Kanye West's Bipolar Disorder
Kanye has a bipolar disorder. He's mentioned in many times that he hasn't been taking his meds for almost two years now. I just thought it was a very interesting situation with the whole thing with the companies, and the way they take stands as well. It's a very post 2000 thing from in terms of not in terms of celebrity endorsement, but literally working with an individual who's as influential to really push the companies image.