AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Importance of Humanizing the Brand
You don't want Boeing to be admitting like Our planes aren't that safe, but they'll get you there fast. You're totally right humanizing the brands and being strategic about it. If someone seems perfect then People want see them as a threat and want to knock them down. No one ever loves the person who's flawless because I don't think that they're able to relate.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode