Tetragrammaton with Rick Rubin cover image

Richard Prince

Tetragrammaton with Rick Rubin

CHAPTER

The Art of Re-Photography

This chapter explores the speaker's journey into the world of art and photography, focusing on their unconventional use of advertising images to inspire their re-photographing practice. Reflecting on their early experiences at Time Life, they discuss the impact of visual media on their artistic development and the evolution of their terminology from 'pirating' to 're-photography.' The dialogue also examines the tension between reality and fiction in photography, emphasizing how art can manipulate perception while questioning authenticity and belief within the visual realm.

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