TWIG #230 Why AI is in every single pitch / How Subway Surfer IP should be used / Nintendo's upcoming announcement
Deconstructor of Fun
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How to Build Awareness With YouTube Shorts
YouTube shorts launched last year and it already uses all of the traditional, you know, UAM performance marketing services like ads for actions and app campaigns. They also have something pretty cool, which is called YouTube select run of shorts lineup. So this is important for gamers because you can kind of select, hey, I want this to show up in gaming feeds.
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