Interview with Phil Rosenzweig, Author of The Halo Effect
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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The Halo Effect: A Business Book Review
Phil Rosenzweig is the author of The Halo Effect, one of Ed and my favorite business books of all time. He says there's a lot of good business books that do not overstate their claims. In his book he criticizes books that lend claim to a level of scientific rigor that is simply wrong. "They talk about causality that is as predictable as physics or something"
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