BEYOND THE RED ZONE: VENTURE CAPITAL AND COLLEGE ATHLETICS
THIS IS REVOLUTION ＞podcast
Venture Capital and the Future of College Athletics
This chapter explores how venture capital is reshaping college athletics and its impact on fan experiences, ticket prices, and event commercialization. It addresses the parallels between college sports and luxury music festivals, emphasizing the power of social media and the influence of corporate interests on audience engagement. The discussion critiques the expectation versus reality in both sports and entertainment, highlighting the need for innovative experiences to attract younger audiences.
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