How Google Ads Are Changing Their Audience Models

Why does Google’s support for paid advertising stink so bad and what’s causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.

Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He’s also a certified Google AdWords partner and a frequent contributor to Search Engine Land.

Learn all things AdWords with Greg Finn on EDGE!

• [00:00:36] Introducing Greg Finn
• [00:05:33] Reflecting Back On Search Advertising in 2009
• [00:07:18] Privacy Changes: What’s to Come?
• [00:11:47] Advertising Habits Post 2020
• [00:13:35] Cost Per Lead is Rising
• [00:15:12] EDGE of the Web Title Sponsor: Site Strategics
• [00:16:25] Google Local Service Ads
• [00:18:24] Disingenuous Trickster
• [00:21:24] EDGE of the Web Sponsor: Wix
• [00:22:45] Partner Badges
• [00:24:30] Lack of Support from Google Ads
• [00:29:35] EDGE of the Web Sponsor: SE Ranking
• [00:30:43] What Can Be Done?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site 

Wix https://edgeofthewebradio.com/wix

SE Ranking https://www.edgeofthewebradio.com/seranking

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