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#015 David Perell: Intellectual Openness, Mental Models for Success, and Peculiar Ways of Looking at The World

Smart Friends

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How to Maximize and Win in Business

Successful brands in business is, i almost always maximie and minimize just one or two variables that clearly, clearly define the brand. ichea of like were not ino, medium stats across theb we are also definitely the most inconvenient furniture you are going to get. Your burken bags only matter because they're the fug and most expensive bag that you can imagine. Macdonald's maximiss availability, minimizes costa subway minimizes cost, maximis availability.

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