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The Jacob Shapiro Podcast

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The Importance of Qualitative Analysis in Business

I like to think that what we do is the best combination of hard and qualitative that you can find, because it's all qualitative. There's no way to build some quantitative model of Brazil. And if you did, it would be wrong immediately and you'd have to throw it out. What we do is a hard science because it's a binary number at the end of the month,. Oh, then you were right. And did you lose your clients money? Then you were wrong.

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