Win Over Your CEO with THESE Conversion Rate Insights
B2B Growth
00:00
How to Break Down a Website's Conversion Rate
The easy accounts close at 60, 70%. The very difficult accounts, the enterprise and strategic level accounts, the complex sale closes at less than 3%. And so the same kind of problem exists with websites and conversion rates from the marketing perspective. What we should be calling this is something to the effect of staying top of mind among non-solution seeking audiences.
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