Ep227: The 50-Minute Marketing Sprint
More Cheese Less Whiskers
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Developing Your Capabilities to Get a Result for Someone Else
If you were unfettered by trying to convince people to give you money, what would it look like if you were to think about it as aligning your goals with theirs? Dan Sullivan, a strategic coach, calls that the free zone and it's a really interesting thing when you start looking at developing your capabilities to get a result for someone else. It opens up a whole new world for you. There's zero competition. You're going around to the receiving dock where you're met with open arms, bringing in a result for the company. So they invested in their potential partners results alongside them and participated together in the outcome.
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