2min chapter

Positioning with April Dunford cover image

Rethinking Sales Strategies for Modern Markets with Loren Padelford

Positioning with April Dunford

CHAPTER

Rethinking Hiring Strategies and Training for Marketing Roles

Learn how the speakers successfully recruited marketing personnel by hiring young adults with no sales experience, providing minimal training, and focusing on attitude. Their approach involved having the employees learn the software and engage with potential customers, benefiting from being part of a well-funded parent company with leads from existing Shopify customers.

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