286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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Dark Social
Dark social is defined as word of mouth channels that don't create intent data and don't gentract by attribution. Softwhere dark social could include, social tat works, content platforms, third party events and meet ups. A community like p community, pavilion, or the other tons of em that exist for different buyers. And b to b rs, just five to seven years ago, did almost none of them.
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