6min chapter

Plain English with Derek Thompson cover image

The Four Biggest Myths About Political Persuasion

Plain English with Derek Thompson

CHAPTER

Understanding Political Persuasion Through Moral Foundations

This chapter delves into the intricacies of political persuasion using moral foundations theory, contrasting liberal and conservative moral priorities. Through the case study of immigration, it examines the challenges of aligning persuasive arguments with listeners' values and questions the viability of true political persuasion.

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