How to Rank for Keywords and Key Phrases

Naren: Google is very strict on duplicate content. We use a tool called copyscape, 70% of the clients we talk to before we start working with them, we find this issue at least 70%. Sometimes it's even higher than that. So our teams are constantly checking for lighthouse score and then fixing it. Last but not least, I want to touch on keywords and phrases and how do you incorporate them? Naren: The next thing we talked about is nap, lighthouse call. It's something that Google pays attention to. Backlink, backlink, backs up what Gary wanted, which is exactly what I thought he was saying.