The currency now in this field is twofold one, it's the data. Do you have enough data? Ocana, we are talking about a ton of processing power. There 're not going to be a lot of companies or nations on earth that can do there. So goga has all the search information and intent. Face book has everybody's behaviors and personal information. Tesla has all those cars and all the data. Or uber has that as well with their aps, you know, on the phones. They have that massive data set. And then the compute platforms. Amazon has a big one. Gol has a big one, and i guess you can buy them micros...