What Do We See Uniquely in Markets That Others Don't See?

I see a lot of people who actually don't understand the underlying business that they're operating in. And they're trading and they're making mistakes based on assumptions instead of actual facts about the mechanics of the market. What we want to focus on if we're trading well is what do we see uniquely in markets that others don't see? We can't just be generic. We can'tjust look at simple chart patterns. That's where our edge is most likely to be.