The Benefits of Sliding Images

Designers love sliders because they look good and give them three times the space to... Yeah. Sliding images is kind of something that we can... we can get our heads around. And it's also ... things look designed I think. But as you've found, if you do eye tracking and test with actual users who want to perform a task, they don't pay any attention to it at all. So what the expertise on conversions suggests as an alternative is to make something that is not sliding or moving but communicates a value proposition.