Google's Upcoming Restrictions on Ad Placements and Android Apps Are Absolutely Going to Kill the Hyper Casual Gaming Category, Right?

I wrote on Twitter, July 30th, Google's forthcoming restrictions around ad placements and Android apps are absolutely going to kill the hyper casual gaming category. That was apparently controversial because I got a lot of pushback. And people said, no, no one uses these tactics. But there were about two a month, one every other week that launched, rocketed up into the top download chart,. Then rocketed back down and had a rating less than three. When you when you cut off that spigot, that whole traffic trading dynamic is just going to collapse Because there's nothing underneath it supporting it with actual CPMs.