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#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Marketing Strategies and AI Integration

This chapter examines the strategic marketing approaches and growth goals set by the leadership at UserGems, highlighting the integration of AI into their operations. It discusses the challenges faced due to workforce reduction and the successful implementation of AI agents to boost productivity. Additionally, the chapter explores the evolving role of webinars as a marketing tool, emphasizing their importance in engaging potential customers and refining communication skills.

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