
180 Story Driven by Bernadette Jiwa
The Marketing Book Podcast
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Why Do We Exist? Oven Bran
A lot of companies are thinking about, why do we exist? And that conversation has been on going for some time. So you figt when you think about it, every business, like every story, is a catalist for change. There isn't a business on this planet that was not started with the intention of creating some kind of positive change in the world. We forget that. It's all very well for a bran like ar b and b to tell their story, because, you know, it's a sexy start up story. Why do we remember those stories so well, the warby parkers and the air b and bs? And i think it's because they
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