I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media.
I spent a few days exploring the city and speaking to people. But a strategist friend Faisal Alshareef told me about a big YouTube channel here called Thmanyah. I asked if I could meet them and interview them. Faisal made it happen.
Thmanyah have a Guinness World Record for the most-viewed YouTube video but, if you're like me, I bet you've never seen it.
One of Thmanyah's public faces is Omar Almoran. He hosts a weekly news podcast called the Alfajr Podcast.
In this episode, recorded in the Thmanyah office, I try to understand the kinds of change happening in Saudi Arabia as well as their scale and pace.
You can find Omar here:
https://www.linkedin.com/in/omar-alomran-kfupm/
Follow me here:
http://www.instagram.com/markpollard
Strategy classes are here:
http://www.sweathead.com
