18min chapter

The Power Test cover image

Anatomy of an Election: are Labour prepared for the challenges of power?

The Power Test

CHAPTER

Labour's Diverse Voter Strategy and the Scottish Success

The chapter explores Labour's shift towards targeting a diverse range of voters instead of concentrating on specific demographics, analyzing the successes and challenges faced in recent elections. It highlights Labour's unexpected success in Scotland, gaining seats due to the collapse of the SNP and internal party dynamics. The chapter also delves into the potential threats posed by a reform party surging in popularity and the management issues Labour may face in balancing policies and party management.

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