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Is Signal Measured the Stickiness of the App?
We don't do analytics or tracking. We have very, very limited information. So when you have product people and engineers deciding what features to add, they don't have the data to back up their arguments. There are insights that are produced outside of signal. According to research commissioned by Amazon ads and Omni-com media group, 68% of consumers want ads that are relevant to the content they're embedded in.