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10X Your BUSINESS and Build a POWERFUL Career: Kunal Shah’s UNFILTERED Business MASTERCLASS

Indian Business Podcast

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Understanding Indian Consumer Behavior and Entrepreneurship

This chapter explores the distinct characteristics of Indian consumer behavior in contrast to Western norms, focusing on the prioritization of entertainment and personal connections. It also delves into the entrepreneurial landscape, discussing funding misconceptions and emphasizing the significance of understanding Total Addressable Market (TAM) for successful business scaling. The conversation highlights the importance of aligning company values with hiring practices and leveraging technology for growth and mentorship.

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