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3min chapter
3 More Questions (John Peyton) with David Novak and Koula Callahan
How Leaders Lead with David Novak
Intro
The hosts delve into a conversation with the CEO of Dine Brands, exploring the impact of viral marketing strategies on iconic brands like Applebee's and IHOP. They discuss memorable campaigns, including the popular song 'Fancy Like,' and how such moments can drive positive publicity and momentum for restaurants.
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