2min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

Episode 251: Retail Branding with Todd Maute

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How Do Retailers Redesign Their Packaging?

The average design cycle is between seven to 10 years. To get 5,000 SKUs done could take three years. So it really comes to a point where the design is dated and needs to be updated. That's one area where maintaining relevancy in your design has not evolved as fast as the evolution of how strategic designs are created. And that's an area of opportunity for a lot of retailers.

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