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#203 CEO Niantic, John Hanke: Buried Ships

Grit

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Navigating the Launch of a Global Gaming Phenomenon

This chapter recounts the speaker's experiences during a groundbreaking trip to Tokyo, focusing on the innovative business strategies behind the Pokémon franchise's expansion. It explores the emotional rollercoaster of launching a major game, including initial successes, media skepticism, and the intense pressure of ensuring sustainability in user engagement. Additionally, it addresses the internal struggles of work-life balance for entrepreneurs and the importance of finding joy amid professional challenges.

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