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Peak Design’s Crowdfunding Strategies That Raised Over $34 Million

Shopify Masters

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Introduction

Peter Daring launched his first Kickstarter campaign back in 2011 to fund his project, the Camera Capture Clip. The device that attaches a camera to a photographer's body makes it easier for outdoor enthusiasts to shoot their favorite moments. Today, Peak Design has raised over $34 million on Kickstarter.

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