Hidden Brain cover image

Creatures Of Habit

Hidden Brain

00:00

How to Disrupt a Habit

Wendy says you can also use friction in the opposite direction to disrupt a habit. Think about campaigns to limit smoking. By the time the Surgeon General's report came out on the dangers of smoking, people had a pretty good idea. It was only once we started modifying the environment that things changed.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app