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YouTube's Neal Mohan | Powering Creators
Greymatter
How to Diversify the Revenue for Creators?
How do you keep creators thinking of yu two as the primary place they want to be for their businesses? The fundamental aspect of that is, for my pespective, is really trying to diversify the revenue stream for our creators. It all starts with advert sing. That's our scale model. I talked about the subscription business. That's not just about a revenue stream for you two. We share that revenue, just like we do with advertising, with all our treaters and partners. And so there is a way for them to grow the business through the growth of our subscription businesses. Then i talked about more direct a consumer funding type models, channel memberships, paid digital goods
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