3min chapter

The Influential Personal Brand Podcast cover image

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

CHAPTER

Chicken Soup of the Golfers Soul

The first time we did anything at all for licensing We did a book called chicken soup of the golfers soul and so we went to the pj show And my husband owns a golf company. He said you guys are like the callaway of golf, you know as chicken soup That was our first deal and it was great because it was that front money. So when you go to doc so we did a zoo itself a million units to a pharmaceutical They would then give them to the reps the reps would take them out with the new drug. Then they would say by the way Here's a message from the chicken soup people.

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