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218 - Do Growth Loops Actually Work?

The Marketing Millennials

The importance of marketers as growth machines and focusing on conversion paths

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This chapter emphasizes the importance of marketers adopting a growth mindset and focusing on conversion paths and fixing gaps in the growth loop. They also highlight data-driven decision making and the benefits it brings to gaining support and resources. Additionally, a sponsorship spotlights Wistia, a video creation platform.

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