What Makes a Great AdTech CEO?
Open Market
00:00
Importance of Purpose, Movement, and Disruption in AdTech
Discusses the significance of CEOs in the AdTech industry embodying a strong sense of purpose and movement to tackle problems disruptively, using Salesforce as an example. Emphasizes traits like articulating deep problems, fostering a problem-solving culture, go-to-market strategies, being customer-centric, and creating a new category for success in AdTech. Explores factors like exceptional product, engineering teams, timing, and market strategy in achieving success in the industry.
Transcript
Play full episode
