The VIP Kid Flywheel

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Cindy: We had 50 more inquiries while everyone tried to call me because they saw this program that, oh, so limited. By the end of the year, we have our 100 students. Parents were telling other parents. One ended up telling a lot of people. So there was a parent. She is a key opinion leader on the way board, the Twitter of China. And she just felt happy about her child learning with us on the platform. Very cool. Where you have said in front of computer screen with a teacher. They're like, how do I sign up?"

Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.

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