The Best One Yet cover image

👟 “De-Yeezying Round 2” — Adidas’ Kanye breakup. Weber Grills’ BBQ deal. YouTube’s short Shorts.

The Best One Yet

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Adidas Ends the Relationship With Kanye

Adidas announced yesterday it does not tolerate anti-Semitism or other forms of hate. Adidas founder Adi Dostler was also a member of the Nazi party. The company warned this Kanye fiasco is going to cost them $250 million in unsold wasted shoes. Yeezy was Adidas's competitive differentiator. One man drove 10% of their Adidas sales.

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