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41 - Should You Outsource Your Content Production? | Demand Gen Live S1 x19

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The Atreps Podcast

When you're litening to a padcast, you're travelling, you're at the gim, you're wanking around. You're on a flight, all horribly inconvenient times for buying something. And they decided to continue spending 200 a year on podcast ads because they just know it's its going ta return value. Even though can't you t m tag it, it's not attributable. There's no funnel. I'm sure i've lived it in othern companies working under brands, doing demand gend like that is a great way to measure things. The the gap is how to translate that to executives that actually make the decisions,. especialy with big investments. Yes

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