Scale Fast Fail Fast or Fake It Till You Make It

They take a 9% equity in the pre-seeds stage of all these companies that they've found and they help it grow from even the day one. Abhi: What doesn't make sense is you right scale fast and fail fast or fake it till you make it this is something which has been around in the whether it's a silicon valley or even in the Indian startup culture. Rajiv: When the ecosystem has got loads of money to invest I'm pretty sure everybody forgets about the do's and don'ts people will go back to the mantra of scale at all cost.