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The Role of NGBs in Promoting British Sports
The BBC can be almost the media arm of international federations where they can help those organizations grow. There is an opportunity for sponsors and advertisers to get involved in that it's just being smart about what audience if you're going for reach then maybe the Premier League is where you want to go. If you have a very specific target that your brands associated with that's where you can tie into those brands as we say niches get riches. I think that's great I certainly hope British American women's football gets up on there.
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