Coaching Forward - I Don't Believe in Mantras

I spend a lot of time coaching forward as well, meaning like really getting myself to the state where my offer feels irresistible. Excited's not the right word. I don't like people selling from excitement. More like convicted, what you said, compelled, right? Where I have to get this in the hands of people. And when I'm thinking about them and I'm sold on my own offer, all that's left is all of this content and all of the sales material to just get out of my brain and onto paper or a podcast or a webinar or a stage as fast as possible.