In this episode of Scrappy ABM, host Mason Cosby is joined by guest Mike Rizzo, founder of MarketingOps.com, to discuss strategies for simplifying and streamlining marketing operations. They provide practical tips for auditing your tech stack, data, and workflows to identify what's working, what's not, and how to optimize your operations without breaking the bank.
Best Moments:
(02:59) Begin with the end in mind — define what success looks like for your campaigns and business before building out operations
(04:05) Audit your data — review object properties to see what fields matter most and have accurate data
(09:58) Create intentional processes around valuable data fields
(17:41) Marketing ops focuses on the infrastructure to measure campaigns against hypotheses
(20:27) Alignment comes from clearly defining metrics and goals across sales and marketing
Guest Bio:
Mike Rizzo is the founder of MarketingOps.com, a community and resource hub for marketing operations professionals. He also hosts the OpsCast podcast.
