Encore: Turn critics into allies | Bob Langert
TED Business
00:00
Introduction
Bob langer is the former head of macdonalds' sustain ability department. He has written a book about his 25-year battle to do good for the company. Bob tells how he became involved in environmental causes after being asked to save an old styrophom container from going into landfill. His story will be shown on BBC2 tonight at 9pm and tomorrow morning on BBC1.
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