4min chapter

Clearer Thinking with Spencer Greenberg cover image

Anti-interoperability, vendor lock-in, and high switching costs (with Cory Doctorow)

Clearer Thinking with Spencer Greenberg

CHAPTER

The History of IBM's Breakup

IBM was in antitrust hell for 12 years from 1969 to 1981. The entire sector looked at what was happening to IBM and they said, whatever it was that caused IBM to land in this awful position, we're not going to do it. When a couple of Stanford grad students named Larry and Sergey started a company called Google, Microsoft did not do to them what they did to Netscape. And so I think that breakups and attempted breakups are absolutely worth every penny we spend on them.

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