The E Is Desirable, the D Is Engaging

The second ean deep is engaging. So it's got to have a high value per page and feel rewarding to read. And that's what james clear did so well with atomic habits. He did such a good job of intertwining the actionable takeaways with the theory. Every two pages, you're like, i can use this. I can use this, and and it's just so easy to get through. Like, word counts matter. They're not there for the word tho. They're for the outcome. If you can deliver the same outcome and fewer words, then you've got them there faster. That's equivalent to reducing your loading times on your web side.