3min chapter

How I Built This with Guy Raz cover image

Sierra Nevada Brewing Company: Ken Grossman

How I Built This with Guy Raz

CHAPTER

What Do You Think About Venture Deals?

i didn't think it was possible for me to buy him out, so we met with every group you can imagine. We got a couple of proposals from some banks and put together a deal that it was as much leverage as i would ever want to have on myself ancompany. And sort of just rolled the dice and said, enou, if this goes well, it'll work. If it doesn't, i gave it a good try. It was right when, if you look at a grap of the trajectory of craft bruwing in america, it was that year that we did the deal that the bottom fell out.

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