2min chapter

This Week in Digital Marketing cover image

šŸ“ˆ Brian Dean says THIS is the future of SEO on EP12 of TWIDM

This Week in Digital Marketing

CHAPTER

Is Your Team More Writers Than Analysts?

Most of the writers are analysts to begin with. McKinsey is like the gold standard for me in terms of the type of B2B content that we're trying to write. So yeah, when I post jobs in an Upwork, for example, I don't post it in the writing area because those people can typically write a little bit dry.

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