Let's Make This More Interesting cover image

Does our attention define us? (with Faris Yakob)

Let's Make This More Interesting

00:00

The Tragedy of Attention: Advertising and Value Creation

This chapter delves into the 'tragedy of the commons' metaphor in the context of advertising and audience attention. It emphasizes the necessity for advertisers to deliver value and creativity, fostering positive engagement and organic conversations in a rapidly changing media environment.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app