i feel like the reason that most people fail isn't because they're dumb, it's because they're too flucking smart for their own good. For example, i give somebody a list of things need to do to be successful in one of my retail stores. I say, here's the list, a, b, c, d, e. It's very tuck and simple. So the first time that they come into the company, they go out and execute the list. That plan is developed over the course of years. This is not something i just pulled out and said, hey guys, this is what we're gong to do to day. This is years and years