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076: ‘The Answer’s Always Yes’, with René Morkos

TRXL

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Is It Happening?

The value proposition is that using this technology, you can save about 17% in duration and about 13% in labor and equipment. But people's businesses are not built on being 20% better, right? So there's just naturally some pushback to just say, well, that sounds great, but I actually have to change how I work to realize that. The thing that we're trying to digitize is much, much harder digitize than a lot of the other fields. It took till really, you know, 2010s to be able to crunch these parametric models.

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